DIFFERENTIATIONº

Diagnostic Questionnaire

Diagnostic Questionnaire

Overview

Familiarity does not guarantee preference. This 8-question diagnostic reveals whether your business is creating meaningful distinction—or becoming increasingly vulnerable to comparison.

Guidelines.

Respond based on your current operating reality—not intention.
Fields marked with an asterisk (*) are required to complete.
Answer quickly—the first instinct is typically the most accurate.

This diagnostic uses a 1–5 scale:

1 → strongly disagree
3 → inconsistent / situational
5 → strongly agree

Questions

"*" indicates required fields

1. Our leadership team can clearly articulate why we exist in the market — beyond what we make or deliver.*
2. Our differentiation is rooted in a clear point of view—not just quality, service, or experience.*
3. Buyers can quickly understand what makes us meaningfully different—without requiring explanation from our team.*
4. Our market identity reflects what makes us distinct today—not just what made us successful in the past.*
5. Buyers focus on the value we create—not simply price, convenience, or comparable alternatives.*
6. Our brand narrative is consistent across channels, teams and touchpoints — and reinforces the same strategic story.*
7. People seek us out because of what we represent—not simply because we are familiar or available.*
8. We believe our brand actively supports our growth strategy — rather than simply representing the business.*