ASCENSIONº

Diagnostic Questionnaire

Diagnostic Questionnaire

Overview

Recognition does not guarantee admiration. This 8-question diagnostic assesses how effectively your identity, reputation, and customer experience create authority, affinity, and preference in the market.

Guidelines.

Respond based on your current operating reality—not intention.
Fields marked with an asterisk (*) are required to complete.
Answer quickly—the first instinct is typically the most accurate.

This diagnostic uses a 1–5 scale:

1 → strongly disagree
3 → inconsistent / situational
5 → strongly agree

Questions

"*" indicates required fields

1. Our business represents a clear point of view that people can recognize, relate to, and remember.*
2. The quality of our work, products, or experiences is reflected in how the market perceives us.*
3. People actively recommend, reference, or advocate for our business without being prompted.*
4. We attract the types of customers, opportunities, and relationships we aspire to work with most.*
5. Our reputation creates interest and confidence before a purchasing decision is ever made.*
6. People connect with what our business stands for—not only what it sells or delivers.*
7. Our market presence reflects the caliber, ambition, and quality of the business we have built.*
8. We believe our business is valued and perceived at a level consistent with the experience we create.*