EXPANSIONº

Diagnostic Questionnaire

Diagnostic Questionnaire

Overview

Growth introduces new opportunities—but also new expectations. This 8-question diagnostic reveals whether recognition, trust, and familiarity are growing with your business—or falling behind it.

Guidelines.

Respond based on your current operating reality—not intention.
Fields marked with an asterisk (*) are required to complete.
Answer quickly—the first instinct is typically the most accurate.

This diagnostic uses a 1–5 scale:

1 → strongly disagree
3 → inconsistent / situational
5 → strongly agree

Questions

"*" indicates required fields

1. Our brand clearly supports the growth strategy we are actively pursuing.*
2. Our teams understand how our growth priorities connect to what our brand stands for.*
3. Customers experience the same brand regardless of channel, location, or touchpoint.*
4. We have clarity on which markets, customer types and opportunities we should pursue — and which we should not.*
5. Customers can easily connect our newer offerings, experiences, or initiatives back to the promise we represent.*
6. We can onboard new partners, hires and stakeholders without repeatedly re-explaining who we are and what makes us different.*
7. New offerings, locations, and initiatives benefit from the trust and recognition we have already earned.*
8. If we doubled demand tomorrow, our brand systems and internal alignment would support that growth rather than slow it down.*